Head-to-Toe Antifungal Remedy
Packaging Design, Mascot Design, Musical Jingle
Head-to-Toe is a friendly and approachable over-the-counter remedy to treat and heal fungal infections. It caters to family audiences who have spent a substantial amount of time in doctors’ offices, and are tired of mundane medical routines.
Fungal infections are funky in nature. They leave wacky rashes with raunchy smells. Understanding this, the branding of Head-to-Toe was designed with the descriptor “funky” in mind.
The brand makes use of a mascot. The multimorphic being – known as Funky Friend - develops the same health ailments as the customer, yet remains smiling regardless of the things that cause the body harm.
This specialty point-of-purchase shelf (meant to be put on pharmacy or wellness stores) can hold and display 12 Head-to-Toe packages.
Head-to-Toe gives the customer a thumbs up as they take the product from the shelf to the cashier!
As part of a promotion, if the customer was to buy three products, they could mail-in proof of purchase to claim a Funky Friend plushee. As plushees are usually given to adolescents, this promotion has the opportunity to create life-long brand recognition.
Babies have both diapers and a compromised immune system – two things that put them at a high risk to develop a fungal infection.
This is an audience that our product can directly address, with parents buying the product for their precious little one.
Funky music and corporate jingle were created to advertise the product on radio and streaming services.
Advertising in Spotify’s banner format - targeting playlists that have funk as a defining genre.
Fungal infections do not only live on humans. Spores can enter articles of clothing or other woven materials, cause them to turn moldy, then transfer and infect humans. The most extreme case of this occurs in hospitals where patients face exposure from deadly fungi like Candida auris living within their linens.
Head-to-Toe addresses this issue with its washer-friendly formula. Simply mix in ~3 oz. of Head-to-Toe Antifungal Remedy to a load of laundry to decontaminate fabrics from spores, fungi, and molds!
By placing an ad in Proto medical magazine, Head-to-Toe hopes to receive commissions and sales from hospital franchises.
